College Football · Awful Announcing

SEC could’ve influenced CFP decision to not test open market, re-sign with ESPN

Published by Awful Announcing on October 21, 2026 at 10:00 AM ET

One of the more puzzling aspects of the College Football Playoff’s decision to finalize a deal with ESPN for a 24-team format is why the FBS conference commissioners tasked with negotiating the deal didn’t put their inventory on the open market, where other networks and streamers could’ve bid for the event. This decision was even…

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