Iowa-Ohio State gives CBS first CFB regular-season ratings weekend win since 2023

Published by Awful Announcing on October 6, 2026 at 8:00 PM ET

Iowa and Ohio State averaged just shy of six million viewers on CBS, which might not be among the biggest college football game audiences this season, but it was enough to give the network its first weekend ratings win in almost three years. Per CBS, the highly anticipated Big Ten matchup averaged 5.966 million viewers,…

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