NFL · Sportico
How the Dallas Cowboys Became a $15.5 Billion NFL Team
Published by Sportico on August 12, 2026 at 2:00 PM ET
The Dallas Cowboys haven’t won a Super Bowl in 30 years and own the NFC’s longest active drought without a conference championship game appearance. Yet, America’s Team has a grip on a different kind of title: the world’s most valuable sports franchise. The Cowboys topped Sportico’s NFL team valuations for the seventh straight year. Their …
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